The Launch Pad
The greatest authors in the Empire (aka all of us under the watchful eye of the content team) have contributed the best bits of knowledge we can muster to bring this blog to life! From our take on current events in the tech space, to reviews, roll outs, and how-to guides – this blog is a way for our team to present learnings from their days on the tools and contribute to the wider digital marketing community.
How to Avoid the Apple Tax: The Hidden Cost of Boosting Instagram Posts on your iPhone
BY Empire9
October 22, 2024 / 5 MIN READ
We don’t typically count ourselves as investigative journalists here at Empire9, but as tried and true digital marketers, and enthusiastic true crime podcast listeners… We gave it our best shot when a client came to us with an Apple tax problem.
Make Stronger Video Ad Creative | Google’s ABCDs
BY Empire9
August 28, 2024 / 5 MIN READ
Google’s ABCD principles—Attention, Branding, Connection, and Direction—are more than just buzzwords; they’re backed by solid research from Kantar. If you’re keen to elevate your ads, and want to implement these principles. Read on to discover how to harness the power of the ABCDs!
Mastering Google Reviews
BY Empire9
May 16, 2024 / 4 MIN READ
Google Reviews are one of the most powerful digital tools available to your business. Not only can they establish trust and authority with potential customers, they can also enhance your local search engine optimisation (SEO), helping your business to appear more prominently in local search results.
WTF are cookies?
BY Empire9
April 29, 2024 / 4 MIN READ
It's a fair question - they come up a lot, and many of us don't ask that question! You might find yourself accepting them just to get into a site faster, or rejecting them because you don't understand what you are even agreeing to. Turns out, both are super valid actions!
The August 2023 Google Core Updates
BY Empire9
September 21, 2023 / 3 MIN READ
After an intense debrief with the SEO team, we can confirm these updates are a rather large deal. As we know (and are a wee bit afraid of) Google is making a significant shift toward AI with the upcoming Generative Search Experience expected later in the year.
As specialists in a variety of Digital Marketing areas, from Search Marketing to Paid Advertising, Social Media, Content and beyond – there is sure to be something you can gain from having a peruse through our corner of the Internet. If there’s a topic you want us to get among – slide into our DMs @empire9agency
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