Ever noticed ads chasing you around the internet? This is just one of the ways businesses can use the Google Ads to connect with customers across the digital universe. This network spans over two million websites that reach more than 90% of people on the Internet. It can help you reach people while they’re browsing their favourite websites, watching a YouTube video, checking their Gmail account, or using mobile sites and apps.
Why Use Google Display
We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites. The Google Display Network can help you reach all these potential customers.
Generate Awareness – The Google Display Network helps you generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.
Increase Sales – The Google Display Network can also help you increase sales by getting your ads on relevant sites and in front of more people, more often, so that when they come to buy, it’s your business that’s top-of-mind. What’s more, Google Display offers a complete range of targeting options making reaching the right people easier and your advertising more effective.
Drive Loyalty – The Google Display Network helps you drive loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business top-of-mind.
Targeting Capabilities – On the Google Display Network you can reach a wide range of customers, choose which sites or pages your ads appear on, and engage people with a variety of ad formats. Target by keyword (context), placement, interest, demographic, location or more!
Reporting – With robust reporting and tracking tools Google Display allow us to get the most clicks and the most sales or leads for the lowest cost.