Right Place, Right Time, Right Customer
Increasingly, companies are directing their advertising dollars online, and nearly half of this is going to search ads. Running a paid search campaign provides a great opportunity to increase your digital presence, get found for important keyword searches, and see your brand positioned more prominently on the search results page. Google Ads is intent driven so your message appears at the exact moment a person searches for a product or service like yours.
Why Use Google Ads
Increasingly companies are directing their advertising dollars online; and of the money going to online advertising buys nearly half goes to search ads.
Which makes sense! Google Ads is intent driven so your message appears at the exact moment a person searches for a product or service like yours.
Reach – Did you know 92% of all internet user use search engines! There are over 2 billion search queries online each month and more than a billion of those are conducted on Google.
Research – Consumers love to research products online while making the purchase decision. In fact 67% of internet users have gone online to search for a product advertised offlineAnd 89% of all consumers research products online.
Relevance – Paid search displays results directly related to what the user is searching for. Allowing advertisers to show the right message to the right person at the right time. (Geographic and location targeting can also be be applied to provide further relevance.)
Return on Investment – It’s hard to think of an advertising platform that provides more clarity in terms of ROI. Google Ads operates on a pay per click model – which means businesses only pay for visits. Costs are easy to control – with daily budgets. And it’s highly measurable allowing you to track conversions and keyword performance.
How We Can Help
We’re Google certified Ads experts and love helping clients get great results. We can help you with:
Campaign Account Set Up – Including budgets, targeting, creation of ad groups, ad copy, landing page recommendations and initial keywords, including negatives.
Maintenance & Reporting – Regular account maintenance and optimisation for online leads or sales. Monthly reporting and recommendations.
Monthly Media Spend Recommendations – We will recommend a monthly media spend based on current volumes for relevant search terms. This could be adjusted as the campaign progresses.