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WTF are cookies?

It’s a fair question – they come up a lot, and many of us don’t ask that question! You might find yourself accepting them just to get into a site faster, or rejecting them because you don’t understand what you are even agreeing to. Turns out, both are super valid actions!

Online cookies are little fragments of data that get saved onto your computer or gadget when you pay a visit to certain websites.

These cookies play a few roles in your online experience. For instance, they remember your preferences, which might include your login details or language selection. This feature ensures that you don’t have to keep re-entering this information every time you visit the same site (a smooth user experience.)

Cookies also track your online activity. By keeping a record of the pages you visit & for how long, cookies help website owners and advertisers to understand who you and your interests are, to better serve you appropriate content and relevant ads.

And 1st party ones?
Are cookies that belong to the same domain that you are currently on. They serve purposes like:
• Functionality
• Session management
• Security
• Analytics
So that means 3rd party cookies are from a different domain? You got it! These cookies are from sites other than the one you are directly interacting with, and they serve some of the same purposes, but also:
• Retargeting
• Cross-site tracking
• Tracking & advertising
3rd Party cookies are subject to more privacy concerns – and are generally viewed with caution. Tracking users across the internet without explicit consent to do so is of concern to regulators – and has ignited global discourse around privacy updates.

And things are changing in the world of cookies?
Yes! But don’t worry, we are on to it. Natalie has been putting in the mahi over the last few months to curate a workshop that helps businesses work with these updates, instead of against them.

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