How to get your online things sorted before you go offline for a bit! And maybe take this as a reminder to book the Christmas party!
From the SEO team:
• Make sure to change your business hours and opening dates on your Google business profile or any major network sites.
• Edit your terms and conditions to reflect any changes around the holiday period.
From the Content team:
• Set up auto-responses in your social media inboxes letting customers know you are on a brief hiatus and specify when they can expect a response.
• Pre-schedule content if you don’t want to ‘go dark’ over your break.
• Craft your Christmas EDMs early – and consider starting sales earlier than before. It is expected that in the current economy, shoppers will be starting early to budget better. So get in front of them. If it feels too early don’t worry, Cotton On has been at it for months already.
• Set up your campaigns in advance (the holiday season gets busy!)
• Be aware of campaign deadlines around any limited sales – no one wants to click an ad and find the sale is over.
For your website:
• For eCommerce, add info about any shipping delays or blackout dates, and consider extending returns and exchanges to cover the holiday season.
• Consider any shipping windows and be public about those expectations.
• If you have the capacity, adding gift wrapping as a service is a great add-on that tips many consumers toward a purchase.
Ho ho ho – you’ve got this. Have an eggnog. Think about the Christmas ham – yum! Check your budgets and don’t be a grinch. Deep breaths you festive thing you.
From the SEO team:
• Make sure to change your business hours and opening dates on your Google business profile or any major network sites.
• Edit your terms and conditions to reflect any changes around the holiday period.
From the Content team:
• Set up auto-responses in your social media inboxes letting customers know you are on a brief hiatus and specify when they can expect a response.
• Pre-schedule content if you don’t want to ‘go dark’ over your break.
• Craft your Christmas EDMs early – and consider starting sales earlier than before. It is expected that in the current economy, shoppers will be starting early to budget better. So get in front of them. If it feels too early don’t worry, Cotton On has been at it for months already.
• Set up your campaigns in advance (the holiday season gets busy!)
• Be aware of campaign deadlines around any limited sales – no one wants to click an ad and find the sale is over.
For your website:
• For eCommerce, add info about any shipping delays or blackout dates, and consider extending returns and exchanges to cover the holiday season.
• Consider any shipping windows and be public about those expectations.
• If you have the capacity, adding gift wrapping as a service is a great add-on that tips many consumers toward a purchase.
Ho ho ho – you’ve got this. Have an eggnog. Think about the Christmas ham – yum! Check your budgets and don’t be a grinch. Deep breaths you festive thing you.
