Social Media Springboard

Wondering what ‘good’ looks like? How often you should post? How to scale or expand globally? Let the data do the talking with a social media strategy from Empire9.

Whether you’re a social stalwart or a start-up, we can help guide you toward social media success.

Our social media strategies begin with a discovery session to meet your team and affirm the brief.

• We’ll explore your objectives, KPIs, competitors, and short-to-long term business plans.
• We’ll ask you to share an overview of your product/service, any previous learnings, performance stats, and existing documentation.

Hand over the keys (your social login deets) and we’ll set to work benchmarking where you’ve been.

Change is best navigated with a plan. Our social strategy documents act as a guiding compass for everyone working on your brand’s social media presence. It ensures consistency and a common goal – even as your team grows and changes.

You can expect your strategy to cover:

• Your strategic intention
• How you’re going to do it
• Audit insights and recommendations
• Brand positioning (character, convictions, purpose, positioning)
• Who you’re talking to? (audiences, personas)
• How you’re talking? (tone of voice, what we say about ourselves)
• What you’re talking about? (content pillars, user-generated content)
• Where you’re talking: channels & application
• Tactical plan for amplification
• Timeline of action

The walk through. We’ll present our approach, either educating you on our tips for execution, or showcasing how we’ll bring the strategy to life for you. We’re flexible like that.

A fresh pair of eyes can be a godsend when you’re looking to move the needle on your social media presence.

Let our harshest critics (aka the office Gen Zers) peruse your current social presence to let you know what’s cringe and what’s bussin’. No cap. Translation: an honest review of the awkward and enjoyable content on your feeds.

Seriously though, an audit means our experts can illuminate gaps you might want to fill, or fresh approaches your brand may like to consider in future content plans. As the digital landscape changes so frequently, our digi-dorks might just put you on to the next best thing you’ve never heard of.

Our social audits take a deep dive into what has and hasn’t worked over the last 3, 6 or 12 months. Organically, this could include an evaluation of your:

• Content types (text, images, videos, stories, etc.)
• Posting frequency and consistency
• Relevance and alignment with brand message
• Assessment of engaging vs. under performing content

• Demographic insights (age, gender, interests)
• Peak activity times
• Top-performing content among different audience segments

• Response Rate and Times
• Community Feedback and Sentiment Analysis

• Campaign objectives
• Ad copy & creative
• Audience efficacy
• Performance against goals

We’ll document our findings, make recommendations, and present them back to your internal team. Easy.

It’s not just what we say but how we say it that matters. Our tone of voice encourages dialogue, builds connection, trust and memorability.

When 5 different people in 3 different countries are tackling your newsletters, social posts and web copy – it can be challenging to maintain a consistent brand voice. That’s where we come in.

Empire9’s tone of voice workshop brings all the relevant parties to the table to uncover:

• Who your brand really is… Maybe a friend people want to see in their feeds, an intellectual thought leader, or a real-life person we need to channel. We’ll explore brand character, values, convictions, and positioning.
• Your user groups and the different personas that bring those audiences to life. It’s important we meet your customers on their level – acknowledging their motivations, barriers, media consumption and communication styles.
• Your comfort level. Is the brand contemporary, disruptive and familiar? Or classic, formal and for experts? Let’s define the boundaries.
• Your touch points. While your brand voice should be consistent, the tone might shift depending on the channel you’re writing for. Let’s lay some ground rules here.
• Real life examples of brand voice that you like, and examples that need work.

We’ll take all our learnings away, dive into the data, take a peek at your competitors, and build out a tone of voice bible for your team to execute.

We’ll include a persona for your brand, example messaging for each key audience you target, grammatical conduct, and a guide on writing for each platform you operate.