In 2024 a ‘lights on’ approach simply isn’t going to cut it. Attention spans are shorter, options for consumable content are endless, and consumers’ tolerance for mediocre content has never been lower! It isn’t all doom and gloom…
- 54% of internet users turn to social media to research products they are interested in (GlobalWebIndex)
- 33% of internet users would rather reach out to a brand via social media than call on the phone (OptinMonster)
- 64% of users make a purchase after watching a video on social media (Biteable)