Over 70% of online searches are conducted via Google, and one out of every five of those searches is regarding a business or place. Google Business Profile (formally Google My Business) is a service that allows the physical location of your business to be found on Google Maps, letting customers track you down more easily. Your Google Business Profile is the new Yellow Pages!
Google Business Profile
You don’t want to forget about your local visibility!
You know the map pack that shows in Google when you’re searching for businesses? Let us use Google to position your business locally and thrive against your competition.
Quick Facts
- Businesses that verify their Google Business Profile information are twice as likely to be considered trustworthy by consumers.
- Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
Why use your Google Business Profile?
With a Google Business Profile you can control how you appear on Google Search and Google Maps. Whether you’re closing for the holidays or adding a new location, you can edit all your information instantly. You’ll also be able to respond to customer reviews on your listing.
When you establish a presence with your Google Business Profile you have the ideal platform for gathering customer reviews and ranking higher in the local pack (also called map pack) in Google search results (SERPS).
The more positive customer reviews your business receives, the better your company’s local SEO rankings get and the more visibility your business will gain.
How we can help
We can help you with:
- Set up & management – We can help with setting up of your Google Business profiles. Including claiming your existing locations, adding new locations, updating open hours and making sure that all locations are set up with best practice to the industry standards.
Interested in finding out more?
Get in touch! We respond to all enquiries within 24 hours. If you need to talk to one of our team sooner please feel free to give us a call on +64 3 379 9964
Frequently Asked Questions
What is a Google Business Profile (GBP)?
Think of it as your business’s most powerful local asset.
It’s the listing that appears in Google Maps and the local results of Google Search. A well-managed GBP provides potential customers with your location, hours, services, and crucially – social proof through reviews.
At Empire9, we don’t just “set it up”; we optimise it to ensure you’re the first choice when someone searches for your expertise.
Does my Google Business Profile impact my overall SEO?
Absolutely. There is a powerful synergy between your GBP and your website’s SEO.
A strong, active profile with consistent information (Name, Address, Phone number) reinforces your website’s authority. We ensure your GBP and your on-site SEO are singing from the same songbook to maximise your reach.
What is the “Local 3-Pack” and can you get me there?
The “Local 3-Pack” is the holy grail of local search – the top three business listings that appear on the first page of Google results with a map. Securing a spot here significantly increases your click-through rate.
While no one can “guarantee” #1 (and you should be wary of anyone who does), our data-driven strategies are specifically designed to push your business into this search feature.
What kind of content should I be posting on my Google Business Profile?
Treat your GBP like a high-intent social feed. We recommend a mix of updates, special offers, and “behind-the-scenes” glimpses.
This is where our Content Capture sessions really shine. We can send a specialist to your site or office to capture high-quality, authentic visuals that make your profile look professional and active, rather than relying on stale stock photos.