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Google Ads

Right Place, Right Time, Right Customer

Increasingly, companies are directing their advertising dollars online, and nearly half of this is going to search ads.

Running a paid search campaign provides a great opportunity to increase your digital presence, get found for important keyword searches, and see your brand positioned more prominently on the search results page.

Google Ads is intent driven so your message appears at the exact moment a person searches for a product or service like yours.

Google Ads
Google Ads

How We Can Help

We’re Google certified Ads experts and love helping clients get great results. We can help you with:

Campaign Account Set Up – Including budgets, targeting, creation of ad groups, ad copy, landing page recommendations and initial keywords, including negatives.

Management & Reporting – Regular account management and optimisation for online leads or sales. Monthly reporting and recommendations.

Monthly Media Spend Recommendations – We will recommend a monthly media spend based on current volumes for relevant search terms. This could be adjusted as the campaign progresses.

Talk to us

Why should I choose Empire9 as my Google Ads partner?

Choosing Empire9 means partnering with local Christchurch experts who deliver global-standard results.

Verified Expertise & Track Record

We are a verified Google Partner, meeting and exceeding Google’s strict standards for campaign performance, budget management, and client growth. Our team holds the necessary certifications, which we consistently renew.

Local Christchurch Expertise

Based right here in Christchurch, we understand the local market, customer behaviour, and regional competitive landscape, especially for local businesses and SMEs. We translate national digital trends into effective, localised campaigns for Ōtautahi.

Results-Driven Approach

Our focus is always on your Return on Investment (ROI). We don’t just generate clicks; we generate quality leads and profitable conversions, treating your budget as if it were our own.

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Why Use Google Ads

Increasingly companies are directing their advertising dollars online; and of the money going to online advertising buys nearly half goes to search ads.

Which makes sense! Google Ads is intent driven so your message appears at the exact moment a person searches for a product or service like yours.

Reach – Did you know 92% of all internet user use search engines! There are over 2 billion search queries online each month and more than a billion of those are conducted on Google.

Research – Consumers love to research products online while making the purchase decision. In fact 67% of internet users have gone online to search for a product advertised offlineAnd 89% of all consumers research products online.

Relevance – Paid search displays results directly related to what the user is searching for. Allowing advertisers to show the right message to the right person at the right time. (Geographic and location targeting can also be be applied to provide further relevance.)

Return on Investment – It’s hard to think of an advertising platform that provides more clarity in terms of ROI. Google Ads operates on a pay per click model – which means businesses only pay for visits. Costs are easy to control – with daily budgets. And it’s highly measurable allowing you to track conversions and keyword performance.

Frequently Asked Google Ads Questions

What is a Google Ads Partner?

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A Google Ads Partner is a digital marketing agency officially certified by Google. This accreditation signifies that the agency has proven expertise, meets Google’s strict performance standards, and has team members who are fully certified in Google Ads.

To earn this badge, an agency must demonstrate:

Performance: Maintaining a high Optimisation Score (currently 70% or higher) across client accounts, indicating effective campaign setup and management.

Spend: Managing a significant 90-day ad spend (currently $10,000 USD minimum), proving the ability to handle substantial client budgets and drive growth.

Certifications: Having a minimum number of employees certified in various Google Ads product areas (Search, Display, Shopping, etc.).

What services does Empire9 offer for Google Ads?

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We offer a full spectrum of Google Ads services designed to handle every aspect of your campaign, from planning to reporting:


  • Complete Account Setup & Migration: Seamlessly setting up new accounts or migrating existing ones, ensuring correct tracking and structure from day one.

  • Day-to-Day Campaign Management: Continuous monitoring and refinement of bids, budgets, and ad copy.

  • In-Depth Keyword Strategy & Research: Identifying high-intent search terms and implementing a comprehensive negative keyword list to prevent wasted spend.

  • Advanced Bid Optimisation: Utilising smart bidding strategies (e.g., Target ROAS, Target CPA) powered by Google’s AI and fine-tuned by our strategists.

  • Detailed Performance Reporting: Providing clear, actionable insights through bespoke monthly reports and live dashboard access.

  • Ad Creative & Landing Page Optimisation: Developing compelling ad copy and testing high-converting landing pages.

How long does it take to see results from Google Ads?

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One of the great advantages of Google Ads is the speed of visibility. Your ads can be live and visible on Google Search within 24 hours of launch.

However, achieving optimal, measurable outcomes takes time for the system to gather data:

Initial Visibility: Within the first 1–2 weeks, you will see traffic, clicks, and basic cost data.

Campaign Optimisation: The first 4–12 weeks are crucial. This is when our team collects enough data to understand which keywords, ad copy, and bidding strategies deliver the best conversions. We make daily and weekly adjustments during this period, steadily improving your ROI.

Stable & Scalable Results: We typically expect to achieve stable, efficient, and measurable conversion results after approximately 3 months of continuous, data-driven management.

What makes Google Ads effective as an advertising platform?

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Google Ads’ core strength is intent-driven targeting.

Unlike platforms like social media, where you ‘push’ an ad to someone based on their interests, Google Ads allows you to ‘pull’ customers who are actively searching for your product or service right now.

High Intent: When a user types “emergency plumber Christchurch” into Google, they have high commercial intent and are ready to act. Google Ads puts you directly in front of them at this critical moment.

Measurable ROI: The platform offers unparalleled transparency, allowing us to track the exact journey from search query to conversion and attribute a precise value to every pound or dollar spent.

Vast Reach: Google’s network includes Search (the world’s largest search engine), Display (over two million websites and apps), YouTube, and Gmail, giving you the ability to reach 90% of global internet users.

How much should I budget for a Google Ads campaign?

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There is no fixed answer, as the ideal budget is determined by several factors:

Competition: High-value, competitive keywords (e.g., “insurance,” “lawyer”) naturally cost more per click.

Industry & Location: Niche industries or smaller geographic targets can often start with lower budgets than national e-commerce retailers.

Business Goals: A brand awareness campaign will require a different budget structure than a high-volume lead generation campaign.

Empire9’s Approach: We always start with a strategic pilot budget. This allows us to gather performance data and prove the campaign’s ROI before recommending a scale-up. We work with you to find a budget that gives us enough data to win, ensuring you stay in full control of your monthly expenditure.

Can Empire9 help with Google Ads for local vs. national campaigns?

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Absolutely. We are experts in both localised and scalable national/international strategies.

Local Campaigns: We focus on precise geographic targeting (using postcode, city, or even small radius targeting) and specific local search terms to ensure your budget is only spent on customers in your immediate service area.

National Campaigns: We develop robust, segmented strategies that cover the entire country, using dynamic location insertion and state-level performance data to efficiently scale success across multiple regions.

What reporting and analytics does Empire9 provide?

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Transparency is central to our client partnerships.

Monthly Performance Reports: We provide comprehensive monthly reports that translate raw data into clear, actionable business insights.

Key Performance Indicators (KPIs): We track the metrics that matter most to your bottom line, including Conversions, Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and overall budget efficiency.

Live Dashboard Access: Many of our clients benefit from access to a shared, real-time analytics dashboard, allowing you to view campaign performance whenever you need, ensuring complete trust and visibility.

Does Empire9 offer Google Ads training for my team?

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Yes, we do. While we excel at managing campaigns for you, we also offer bespoke training services designed to upskill your in-house marketing team.

Our training can be tailored to your team’s current knowledge level, covering everything from fundamental Google Ads principles to advanced bid optimisation, reporting setup, and strategic planning. We empower your staff with the knowledge to manage day-to-day tasks effectively.

Is Empire9’s Google Ads service tailored to my specific business goals?

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Absolutely. We reject the “one-size-fits-all” approach.

Before launching any campaign, we dedicate time to defining your unique business objectives:

Lead Generation: Focus on Target CPA (Cost Per Acquisition) to maximise high-quality enquiry volume.

E-commerce Sales: Focus on Target ROAS (Return on Ad Spend) to maximise profit.

Brand Awareness: Focus on impressions, reach, and video views.

Your strategy is entirely personalised, leveraging the right campaign types (Search, Display, Shopping, Performance Max) and tailored messaging to achieve the specific outcomes that matter to you.