Format: Digital via Microsoft Teams
Duration: 90 Minutes
Time: 12pm – 1:30pm, Thursday 26th February (and yes, it’s totally acceptable to bring your lunch!)
Cost: $94 +GST | Client offer: $69 +GST
This 90-minute workshop is designed for:
- the Marketing Manager who isn’t quite sure which creative their agency is actually running,
- the Coordinator ready to graduate from the “Boost” button, and
- the Founder who just wants a quick stat without waiting for the Friday report.
We’re not turning you into a media buyer — we’re helping you become a power user.
What We’ll Cover:
Welcome to Meta Ads Manager — a practical house tour that shows time-poor marketers exactly what’s going on.
The Hierarchy of the House
How Business Manager is structured — Ad Accounts, Pages, People and Pixels — and how to navigate it without getting lost.
The Creative Audit
See exactly which ads are live right now, how they appear across placements and devices, and why “dark posts” are actually your best friend.
The BS Detector
Which metrics genuinely move the needle, and which “vanity metrics” can be used to mask poor performance.
Audiences, Decoded
A plain-English breakdown of Custom Audiences and Lookalikes — how they’re built, how they work, and how to brief your team to feed the algorithm properly.
Agency Harmony
How to manage permissions, troubleshoot access issues, and ask the high-level questions that lead to better performance.
The Takeaway:
You’ll leave feeling confident jumping into the dashboard yourself — able to find the data you need in under 60 seconds and speak the language of performance marketing without second-guessing yourself.
Every attendee receives the Meta Confidence Kit, including:
- The 10-Minute Weekly Audit Checklist: five things to check to make sure your budget isn’t being wasted.
- The Agency Briefing Template: how to request creative that actually converts.
- The Glossary of Truth: a plain-English translation of Meta’s most confusing terminology.