Format: Digital via Microsoft Teams (Link provided upon sign-up)
Duration: 90 Minutes
Time: 12pm – 1:30pm, Wednesday 25th March (and yes, it’s totally acceptable to bring your lunch!)
Cost: $99 +GST | Client offer: $59 +GST
Search has changed. It’s no longer just about keywords and blue links; it’s about being found by the new wave of AI bots and standing out in a crowded local market.
We’re hosting a high-impact, no-fluff workshop designed specifically for Tourism Operators ready to dominate local search and capture those crucial “on-the-go” bookings.
Led by our in-house Search Specialist Dean Warwick, in this session you’ll learn how to optimise your digital presence for the future, ensuring your business is visible not just to humans, but to the AI models that are reshaping how we travel.
Who is this workshop for?
- Tourism Business Owners: Looking to capture pre-travel researchers and “what shall we do now?” customers.
- In-house Tourism Marketing Professionals: Wanting to upgrade their strategy from “old SEO” to “reference-worthy” content that AI loves to cite.
What You’ll Learn
This isn’t just another digital talkfest. It’s an action-packed hour where we dive into the technical and practical steps that actually move the needle:
- The AI “Crawlability” Gap: Understand how AI bots (like GPTBot) see your website differently than Google
- Your New Online Storefront: How to treat your Google Business Profile (GBP) as your primary landing page. We’ll cover why up-to-date photos, reviews, and pricing are non-negotiable for tourism brands.
- Be “Reference-Worthy”, Not Just Rank-Worthy: Move your content strategy away from thin keyword stuffing. Learn to create deep, authoritative content that answers user questions so well that AI models have to reference you.
- Trust Signals & E-E-A-T: Why showcasing Experience, Expertise, Authoritativeness, and Trustworthiness is your best defence against getting lost in the noise.
- Practical Tools: A look at tools to help your brand show up where it counts.
Meet Your Instructor
Dean Warwick – Search Specialist Dean will walk you through exactly what he’s seeing in the wild and help you navigate the shift from traditional search to the new AI-driven landscape.
Ready to get found?
Would your team like a similar workshop or training session?