Format: In person – Empire9, Level 1/323 Madras Street, Christchurch
Duration: 90 Minutes
Time: Thursday, 4th June: 10:30 am – 12:00 pm
Cost: Free
If you’re a brand in New Zealand with an online presence, this workshop is for you.
For years, digital marketing felt like a bit of a Wild West – we put pixels on websites, uploaded email lists to social media, and tracked conversions without a second thought. But lately, things have become a lot more complicated. Between new “User Choice” prompts on our phones and updated privacy laws here in NZ, the way we’ve always done things is changing.
You might be hearing terms like “Consent Mode,” “CAPI,” or “Indirect Collection” and wondering: Does this actually apply to me? And if so, what do I actually need to do about it?
The Workshop:
Join Empire9 and Lane Neave for a collaborative, plain-English workshop designed for Marketing Managers and Business Owners. We’re stripping away the jargon to look at the everyday parts of your business where marketing technology meets the law.
Think of this as a tag-team session. Natalie (Empire9, digital marketing agency) will walk through the tools we use to grow our brands, while Graeme (Lane Neave, law firm) will explain the legal guardrails that keep us safe.
Graeme Crombie,
Consultant at Lane Neave
Graeme has a particular specialty in technology (including telecommunications); advising on all types of contracts, licensing arrangements, website terms of business, privacy policies, and data protection and cyber-security issues. He also advises on regulatory compliance when using technology, such as marketing communications and electronic signatures on documents.
In the privacy space, Graeme prepares external privacy policies (including assisting with GDPR requirements), internal privacy guidance, and advises on making and responding to privacy requests and dealing with privacy breaches. Full Bio
Natalie Wilson,
Managing Director/Founder at Empire9
Natalie specialises in digital strategy and growth, advising clients on how to elevate website performance and maximize online visibility. With a career spanning 20 years in digital marketing, beginning client-side within the UK tourism sector, she brings a commercially-grounded perspective to every partnership.
Natalie remains deeply involved in the technical mechanics of search marketing, including Google Ads and GA4. This technical expertise allows her to bridge the gap between high-level business goals and the specific data-driven tactics required to achieve them.
We’ll help you make sense of:
- Your Website: Moving beyond the “Accept” button – how to make sure your tracking actually works while respecting your customers’ choices.
- Your Database: What the new privacy rules (coming in May 2026) mean for your email lists and how you talk to your customers.
- Social Media Lists: The right way to use Customer Match on platforms like Meta, Google, and TikTok without overstepping.
- Advanced Tracking: A look at things like Enhanced Conversions – what are they, why do we need them, and how do we keep the data safe?
We want you to leave feeling confident, not confused. You’ll walk away with a simple Technical Map of how your data flows in these scenarios and a Legal Checklist to make sure your privacy policies are up to date and ready for the future.
Register now to secure your seat!
P.S. Got a specific digital data privacy question? Submit it when you register! We’ll be using your real-life examples to keep the conversation practical and relevant.