Your Guide to Hyper-Local Ad Targeting
Have you ever wished you could target customers practically the moment they think about your product or service?
Boy do we have good news… Enter; Azira, a powerful tool (previously known as Near Ads) that lets you reach users based on their exact location. ‘A bit creepy’ you say? With completely anonymised data – we promise Big Brother isn’t exactly watching.
Previously under the wing of Big Ads, the product has become part of Azira’s global data collection network, spanning an impressive 44 countries. But wait there’s more! Azira isn’t just about proximity! It’s a data powerhouse that unlocks a treasure trove of consumer insights.
Think demographics, buying habits, where they like to holiday, and even their travel patterns – you can target by all these data points and more, allowing you to laser-focus your campaigns to land in front the perfect audience. Our specialists can talk you through some of the nitty gritty, but all in all, you have the ability to go super granular with Azira.
So, how does it work?
Azira gathers location data from smartphones through various means – GPS, WiFi, even the built-in compass!
This data is then used to understand user behaviours and preferences. Here in New Zealand, their network boasts over 3 million devices. Considering how small of a population we have in Aotearoa – that’s a seriously huge pool of potential customers you can access.
But where do these ads show up?
Picture this – your target audience is scrolling through a news app, crushing a workout app, or planning their next adventure on Trip Advisor. Bam! There’s your ad, perfectly placed to capture their attention at the most relevant moment.
The perks of Azira
Azira allows you to target users most likely to engage or convert, based on their online and mobile behaviour that Azira has summarised.
Imagine reaching foodies with your restaurant deal while they read recipes?
Appealing to travel buffs planning a summer getaway with your hotel or tourism offer while they scroll travel blogs?
Targeting the fitspo crowd on their workout app with your sportswear brand? Azira can!
Azira even has pre-built marketing personas!
There are great options like “Snowbound Travelers” or “Summer Hot Spot Vacationers” – saving you precious time and effort curating a crowd. The campaign team can talk you through some of the prebuilt personas that would work for your brand or business.
Of course, there are some things to consider.
Hyper-targeting can come at a premium compared to platforms like Meta or Google. Additionally, narrowing your audience too much might limit your reach, especially in a market like New Zealand, but hey, that’s the beauty of strategic marketing – finding the sweet spot.
Azira offers a powerful tool for reaching the right audience at the right time, potentially boosting your conversions and brand awareness and our team are skilled at using ad targeting to meet your business objectives. If you’d like to discuss a campaign plan, or just dip your toes into the world of hyper-local targeting with Azira, then get in touch with us! Together we can supercharge your marketing efforts!
