SEO
Google has received nearly 2.3 trillion searches this year.
Sounds like a place you want to be! Whether you are building a new website, undergoing a site update or simply looking to optimise your current site, we can look at your site’s performance and create an SEO strategy and roadmap to optimise your website, social platforms and local search listings to get you ranking for your relevant keywords.
What Is SEO?
SEO (Search Engine Optimisation) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO helps the engines figure out what each page is about, and how it may be useful for users.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
How We Can Help
Search engine optimisation is multi-faceted, with 200 factors being calculated in Google’s Algorithm. This means that no one action will give you instant rankings, but there are some well known key areas that we can help you optimise on your website that will have a positive impact on how your site is perceived and ranked in Google.
Our approach is simple – it begins with understanding how you’re performing currently. From there we expand and adapt the strategy based on our understanding what your audience are looking for, and which search terms they use to find what they’re looking for. We work with you to determine how best to apply those terms to the site.
And finally we measure the results, make adjustments, learn some more, and adjust again…. after all SEO is a long game!
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