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Search Marketing

Why Invest In Search Ads?

Search Ads campaigns are the perfect way to kick start your digital marketing activities.

They are cost effective and offer measurability that is second to none. What’s more, Search Ads are intent driven so your message appears at the exact moment a person searches for a product or service like yours.

How We Can Help

First we work with you to determine which measurements need to be put in place as a success metric. Our philosophy is if it’s worth doing, it’s worth measuring. So not matter what campaign we work with on we want understand what success looks like for you.

Our typical search ads process includes:

  • Campaign planning
  • Set up of / or transfer of your Google Ads account
  • Creation of your advertising text
  • Set up of conversion tracking
  • Ongoing monthly management – we look for constant improvements
  • And monthly reporting.

 

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Third Party Ad Serving

Google My Business

Over 70% of online searches are conducted via Google, and one out of every five of those searches is regarding a business or place. Google My Business is a service that allows the physical location of your business to be found on Google Maps, letting customers track you down more easily. Google My Business is the new Yellow Pages!

Quick Facts

  • Businesses that verify their information with Google My Business are twice as likely to be considered trustworthy by consumers.
  • Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks throughs to their websites than businesses that don’t.
  •  You can manage your information on-the- go with the Google My Business Android app and the iOS app

Why use Google My Business?

With Google My Business you can control how you appear on Google Search and Google Maps. Whether you’re closing for the holidays or adding a new location, you can edit all your information instantly. You’ll also be able to respond to customer reviews on your Google My Business listing. When you establish a presence on Google My Business you have the ideal platform for gathering customer reviews and ranking higher in Google SERPS. The more positive customer reviews your business receives, the better your company’s SEO rankings get and the more visibility your business will gain.

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How we can help

We can help you with:

  • Set up & management – We can help with setting up of your Google My Business profiles. Including claiming your existing locations, adding new locations, updating open hours and making sure that all locations are set up to the industry standards.

Interested in finding out more?

Get in touch! We respond to all enquiries within 24 hours. If you need to talk to one of our team sooner please feel free to give us a call on +64 3 379 9964

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Google Search Console

Google Search Console offers tools and reports for the following actions:

 

  1. Confirm that Google can find and crawl your site.
  2. Fix indexing problems and request re-indexing of new or updated content.
  3. View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
  4. Receive alerts when Google encounters indexing, spam, or other issues on your site.
  5. Show you which sites link to your website.
  6. Troubleshoot issues for AMP, mobile usability, and other Search features.
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Google Optimisation

Google Analytics

KNOW WHERE
YOUR USERS ARE
COMING FROM

Why use Google Analytics?

Simply put figuring out what is and isn’t working on your website and within digital marketing campaigns, allows you to make more informed strategic decisions for future success.
With Google Analytics you can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks display advertising, pay-per- click networks, email marketing, and digital collateral such as links within PDF documents.

Google Analytics long list of features include:

  • Powerful custom reporting that can be scheduled to be sent via email
  • Reports are easily exported to Excel
  • Detailed campaign reporting – measure the impact of your marketing activities
  • Ability to measure internal site search; know what people on your website are searching for
  • Integration with Google AdWords and Google Search Console
  • Device segmentation for monitoring your mobile and tablet traffic
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How we can help

We’re Google Analytics experts and love helping clients get great results. We can help you with:

  • Initial set up – we can install Google Analytics onto your website or set up Google Analytics > on an existing website and customise the account to ensure that all important metrics for your business are being tracked, e.g. enquiries, purchases.
  • Dashboard set up – we can set up a custom dashboard with the stats that are most important > to you within your analytics account. We can also schedule for the dashboard reports to be emailed to you; weekly or monthly.
  • Monthly reporting – we can collate a monthly report from all platforms including but not > limited to: Ads, Social Media, EDM results.
  • Experiments – if there are webpages on your site that aren’t converting or that have a high bounce rate, this is an indication that the user is not finding these pages useful/relevant or that these pages are hard to navigate. We can conduct experiments within Google Analytics to test new versions of poorly performing pages to find a version of that page which the user finds more engaging and easier to use.
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Google Display

Why Use Google Display

We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites. The Google Display Network can help you reach all these potential customers.

Generate Awareness – The Google Display Network helps you generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.

Increase Sales – The Google Display Network can also help you increase sales by getting your ads on relevant sites and in front of more people, more often, so that when they come to buy, it’s your business that’s top-of-mind.  What’s more, Google Display offers a complete range of targeting options making reaching the right people easier and your advertising more effective.

Drive Loyalty – The Google Display Network helps you drive loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business top-of-mind.

Targeting Capabilities –  On the Google Display Network you can reach a wide range of customers, choose which sites or pages your ads appear on, and engage people with a variety of ad formats. Target by keyword (context), placement, interest, demographic, location or more!

Reporting – With  robust reporting and tracking tools Google Display allow us to get the most clicks and the most sales or leads for the lowest cost.

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Google Ads

Why Use Google Ads

Increasingly companies are directing their advertising dollars online; and of the money going to online advertising buys nearly half goes to search ads.

Which makes sense! Google Ads is intent driven so your message appears at the exact moment a person searches for a product or service like yours.

Reach – Did you know 92% of all internet user use search engines! There are over 2 billion search queries online each month and more than a billion of those are conducted on Google.

Research – Consumers love to research products online while making the purchase decision. In fact 67% of internet users have gone online to search for a product advertised offlineAnd 89% of all consumers research products online.

Relevance – Paid search displays results directly related to what the user is searching for. Allowing advertisers to show the right message to the right person at the right time. (Geographic and location targeting can also be be applied to provide further relevance.)

Return on Investment – It’s hard to think of an advertising platform that provides more clarity in terms of ROI. Google Ads operates on a pay per click model – which means businesses only pay for visits. Costs are easy to control – with daily budgets. And it’s highly measurable allowing you to track conversions and keyword performance.

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How We Can Help

We’re Google certified Ads experts and love helping clients get great results. We can help you with:

Campaign Account Set Up – Including budgets, targeting, creation of ad groups, ad copy, landing page recommendations and initial keywords, including negatives.

Maintenance & Reporting – Regular account maintenance and optimisation for online leads or sales. Monthly reporting and recommendations.

Monthly Media Spend Recommendations – We will recommend a monthly media spend based on current volumes for relevant search terms. This could be adjusted as the campaign progresses.

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SEO

What Is SEO?

SEO (Search Engine Optimisation) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO helps the engines figure out what each page is about, and how it may be useful for users.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

How We Can Help

Search engine optimisation is multi-faceted, with 200 factors being calculated in Google’s Algorithm. This means that no one action will give you instant rankings, but there are some well known key areas that we can help you optimise on your website that will have a positive impact on how your site is perceived and ranked in Google.

Our approach is simple – it begins with understanding how you’re performing currently. From there we expand and adapt the strategy based on our understanding what your audience are looking for, and which search terms they use to find what they’re looking for. We work with you to determine how best to apply those terms to the site.

And finally we measure the results, make adjustments, learn some more, and adjust again…. after all SEO is a long game!

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Email & Database

The email channel generates a particularly high quality customer as the user intent associated with email is extremely high. This means a direct channel to potential customers, where communications can be highly targeted and personalised. Database and email marketing provide a channel to connect with potential and past customers in a personal and engaging way. The content of email marketing should provide interest, relevance and a sense of exclusivity to the customer. It should also offer a call to action whether it be to visit a website, make an enquiry, or refer to a friend.

We can help you to develop cutting edge email campaigns that resonate with your customers and drive results. Our email marketing services are completely flexible so you can use us for as much or as little as you like.  The digital world is fast paced and constantly evolving. Even relatively established marketing channels like email marketing are changing to keep up with the latest trends and media consumption patterns.

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